Work

Non-Contractual Relations in Business: A Preliminary Study

Year: 1963

Type: article

Source: American Sociological Review

DOI: 10.2307/2090458

Author: Stewart Macaulay

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4250731756

FWCI: 12.47

Cites:

Cited by: 2,542

Related to: 10