Work

A Mathematical Modeling Approach to Product Line Decisions

Year: 1969

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224376900600103

Author: Glen L. Urban

Institution: Massachusetts Institute of Technology

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4250746128

FWCI: 5.326

Cites: 9

Cited by: 39

Related to: 10