Work

Marketing in a multicultural world: ethnicity, nationalism, and cultural identity

Year: 1995

Type: book-review

Source: Choice Reviews Online

DOI: 10.5860/choice.33-0399

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4251028124

Cites:

Cited by: 152

Related to: 10