Work

Brand NFL

Year: 2010

Type: book

Source: University of North Carolina Press eBooks

DOI: 10.5149/9780807899656_oriard

Author: Michael Oriard

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4251145872

FWCI:

Cites:

Cited by: 6

Related to: 10