Work

The Identity of Women's Clothing Fashion Opinion Leaders

Year: 1970

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3150106

Author: John O. Summers

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: closed

OpenAlex ID: W4251428533

FWCI:

Cites:

Cited by: 133

Related to: 10