Work

Combining price, brand, and store cues to form an impression of product quality

Year: 1971

Type: dataset

Source: PsycEXTRA Dataset

DOI: 10.1037/e611322012-084

Authors: I. R. Andrews, E. R. Valenzi

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4251435879

Cites:

Cited by: 30

Related to: 10