Work

Introduction to the Special Issue

Year: 2014

Type: editorial

Abstract: This preview article introduces the second installment of a double special issue on “Sustainability as Megatrend” and presents a summary of the research. Connections are made with the first special issue published in September 2014, and the authors conclude with a special thank you to the authors, reviewers, and Editor-in-Chief for their roles in the preparation of the two special issues.

Source: Journal of Macromarketing

DOI: 10.1177/0276146714556818

Authors: Andrea Prothero, Pierre McDonagh

Institutions: University College Dublin, University of Bath

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4251482002

Cites: 15

Cited by: 28

Related to: 10