Work

The Effects of Advertised and Observed Quality on Expectations about New Product Quality

Year: 1995

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3151981

Authors: Praveen K. Kopalle, Donald R. Lehmann

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4251576663

FWCI:

Cites:

Cited by: 46

Related to: 10