Work

Wirtschaftlichkeit des Kundenbindungsmanagements

Year: 2005

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-663-10266-3_23

Authors: Manfred Bruhn, Dominik Georgi

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4251615264

FWCI: 8.052

Cites: 16

Cited by: 6

Related to: 10