Work

Identifying the Generics-Prone Consumer: A Meta-Analysis

Year: 1987

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3151391

Authors: David M. Szymanski, Paul S. Busch

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4251959784

FWCI:

Cites:

Cited by: 27

Related to: 10