Work

Ontela PicDeck (B): Customer Segmentation, Targeting, and Positioning

Year: 2017

Type: article

Source: Kellogg School of Management Cases

DOI: 10.1108/case.kellogg.2016.000248

Authors: Mohanbir Sawhney, Kent Grayson, Patrick Dupree, Christine Hsu, Ryan Metzger, Fuminari Obuchi, Arun Sundaram, Kari Wilson

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4252167410

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Related to: 10