Work

The Future of Discounting

Year: 1963

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224296302700107

Authors: William R. Davidson, Alton F. Doody

Institution: The Ohio State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2318798535

FWCI:

Cites:

Cited by: 5

Related to: 10