Work

Innovationsmarketing

Year: 1989

Type: book

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-85751-4

Authors: Karl-Heinz Strothmann, Mario Kliche

Institution: Freie Universität Berlin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4252236549

FWCI: 18.25

Cites:

Cited by: 40

Related to: 10