Work

Aufbau starker Marken durch integrierte Kommunikation

Year: 2019

Type: book-chapter

Source: Springer Reference Wirtschaft

DOI: 10.1007/978-3-658-13342-9_39

Author: Franz-Rudolf Esch

Institution: EBS University of Business and Law

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4252612669

FWCI: 3.783

Cites: 27

Cited by: 6

Related to: 10