Work

Marketing Management

Year: 2021

Type: book

Source: Springer texts in business and economics

DOI: 10.1007/978-3-030-66916-4

Authors: Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis, S. M. Riad Shams

Institutions: Georgetown University, University of Kent, University of Hawaiʻi at Mānoa, Waseda University, University of Nicosia, Northumbria University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4252752074

FWCI: 3.281

Cites: 12

Cited by: 22

Related to: 10