Work

Advertising management

Year: 1969

Type: article

Source: Business Horizons

DOI: 10.1016/0007-6813(69)90133-5

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4252813786

FWCI: 10.65

Cites:

Cited by: 109

Related to: 10