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Year:
2012
Type:
book
Source:
Palgrave Macmillan UK eBooks
DOI:
10.1057/9781137005663
Authors:
Manfredi Ricca,
Rebecca Robins
Language:
Finnish
Topic:
Consumer Behavior in Brand Consumption and Identification
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
Open Access status:
closed
OpenAlex ID:
W4252910368
FWCI:
1.538
Cites:
Cited by:
38
Related to:
10