Work

Strategic Marketing

Year: 2017

Type: book

Source: Springer eBooks

DOI: 10.1007/978-3-658-18417-9

Authors: Torsten Tomczak, Sven Reinecke, Alfred Kuss

Institutions: University of St.Gallen, Freie Universität Berlin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4253071115

FWCI: 3.14

Cites: 4

Cited by: 26

Related to: 10