Work

The perceived value of direct mail advertising in small retail firms: Threat to local newspapers?

Year: 1996

Type: article

Source: Journal of Direct Marketing

DOI: 10.1002/(sici)1522-7138(199623)10:4<41::aid-dir4>3.0.co;2-x

Author: Judy Foster Davis

Institution: Eastern Michigan University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1992142844

FWCI: 1.169

Cites: 9

Cited by: 3

Related to: 10