Work

International Market Segmentation Based on Consumer-Product Relations

Year: 1999

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3151911

Authors: Frenkel Ter Hofstede, Jan-Benedict E. M. Steenkamp, Michel Wedel

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4253207348

FWCI: 19.39

Cites:

Cited by: 211

Related to: 10