Work

Compensatory Consumption

Year: 2015

Type: book-chapter

Source: Routledge eBooks

DOI: 10.4324/9780203105337.ch21

Authors: Derek D. Rucker, Adam D. Galinsky

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4253213923

FWCI:

Cites:

Cited by: 8

Related to: 10