Work

A Structural Equations Analysis of the Impact of Price Promotions on Store Performance

Year: 1988

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378802500105

Authors: Rockney G. Walters, Scott B. Mackenzie

Institution: Indiana University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4253230834

FWCI: 8.445

Cites: 25

Cited by: 274

Related to: 10