Work

Effective Advertising: Understanding when, how, and why Advertising Works

Year: 2004

Type: book

Source: Sage eBooks

DOI: 10.4135/9781452229379

Author: Gerard Tellis

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4253369463

FWCI: 3.522

Cites:

Cited by: 228

Related to: 10