Work

An Entropy Model of Brand Purchase Behavior

Year: 1973

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377301000403

Author: Jerome D. Herniter

Institution: Boston University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4253378766

FWCI: 23.81

Cites: 9

Cited by: 43

Related to: 10