Work

Advertising Management

Year: 1976

Type: article

Source: Journal of Marketing

DOI: 10.2307/1251018

Authors: Robert H. Luke, David A. Aaker, John G. Myers

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4253428016

FWCI: 30

Cites:

Cited by: 196

Related to: 10