Year: 2018
Type: article
Abstract: stickiness," to years of careful marketing and millions (sometimes billions) of dollars in advertising.Name evaluation, aside from metrics like market valuation, is highly subjective; what is "awesome" to one person may be "annoying" to the next, to use Watkins' terminology.But as long as they recognize the book's shortcomings, the average business owner who needs a name for a company or product will find Hello, My Name Is Awesome a valuable resource for creating meaningful, appropriate, and available names.
Source: Names
Author: Susan Behrens
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4253499269