Work

Principles of Marketing

Year: 1957

Type: article

Source: Journal of Marketing

DOI: 10.2307/1247222

Authors: Donald F. Mulvihill, Theodore N. Beckman, Harold H. Maynard, William R. Davidson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4253725600

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