Work

The Effect of Type of Elaboration on Advertisement Processing and Judgment

Year: 1996

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379603300403

Authors: Prashant Malaviya, Jolita Kisielius, Brian Sternthal

Institutions: University of Illinois Chicago, Northwestern University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4254040485

FWCI:

Cites: 33

Cited by: 27

Related to: 10