Work

Segmentation

Year: 2012

Type: book-chapter

Source: Wiley eBooks

Parent work: Retail Marketing and Branding: A Definitive Guide to Maximizing ROI

DOI: 10.1002/9781119207900.ch2

Authors: Reinhold Barchet, John Forsyth, Yvonne Staack

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4254067535

FWCI:

Cites:

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Related to: 10