Work

Power and brand compatibility in close relationships: A dyadic investigation

Year: 2014

Type: dataset

Source: PsycEXTRA Dataset

DOI: 10.1037/e512142015-508

Authors: Danielle J. Brick, Grainne M. Fitzsimons, Tanya L. Chartrand, Gavan J. Fitzsimons

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4254250369

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