Work

Eventmarketing

Year: 2001

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-663-09439-5_36

Author: Cornelia Zanger

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4254254282

FWCI: 2.187

Cites:

Cited by: 27

Related to: 10