Work

Interactions of consumption situations and brand attitudes.

Year: 1976

Type: article

Source: Journal of Applied Psychology

DOI: 10.1037//0021-9010.61.1.764

Authors: William O. Bearden, Arch G. Woodside

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4254334258

FWCI: 11.54

Cites:

Cited by: 51

Related to: 10