Work

Kundenwert – eine Einführung in die theoretischen und praktischen Herausforderungen der Bewertung von Kundenbeziehungen

Year: 2017

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-10920-2_1

Authors: Sabrina Helm, Bernd Günter, Andreas Eggert

Institutions: University of Arizona, Heinrich Heine University Düsseldorf, Paderborn University

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4254398804

FWCI: 5.674

Cites: 52

Cited by: 11

Related to: 10