Work

Impact of Brand Image and Brand Loyalty in Measuring Brand Equity of Islami Bank Bangladesh Ltd.

Year: 2015

Type: article

Source: Asian Business Review

DOI: 10.18034/abr.v2i1.314

Authors: Mohsina Fatema, Md. Abul Kalam Azad, Abdul Kadar Mohammad Masum

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4254426832

FWCI: 14.09

Cites:

Cited by: 35

Related to: 10