Work

"Foreseeing" Marketing

Year: 1999

Type: article

Source: Journal of Marketing

DOI: 10.1177/00222429990634s115

Author: Rohit Deshpandé

Institution: Harvard University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4254463574

FWCI: 8.31

Cites:

Cited by: 44

Related to: 10