Work

Editorial

Year: 2014

Type: editorial

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2014.954741

Authors: Nigel Piercy, Carolyn Strong

Institutions: Swansea University, Cardiff University

Language: Spanish

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4255115666

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