Work

Judged Similarity and Brand-Switching Data as Similarity Measures

Year: 1972

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3149549

Author: Donald R. Lehmann

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4255164388

FWCI:

Cites:

Cited by: 24

Related to: 10