Work

B2B Brand Management

Year: 2006

Type: book

Source: Springer eBooks

DOI: 10.1007/978-3-540-44729-0

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4255200804

FWCI:

Cites:

Cited by: 126

Related to: 10