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Year:
1995
Type:
book
Source:
Gabler Verlag eBooks
DOI:
10.1007/978-3-663-12376-7
Author:
Björn Walliser
Language:
English
Topic:
Marketing and Advertising Strategies
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
Open Access status:
closed
OpenAlex ID:
W4255266709
FWCI:
0.892
Cites:
Cited by:
24
Related to:
10