Work

Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers' Consumption Stories

Year: 1997

Type: article

Abstract: Craig J. Thompson, Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers' Consumption Stories, Journal of Marketing Research, Vol. 34, No. 4 (Nov., 1997), pp. 438-455

Source: Journal of Marketing Research

DOI: 10.1177/002224379703400403

Author: Craig J. Thompson

Institution: University of Wisconsin–Madison

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2323074043

FWCI: 12.57

Cites: 103

Cited by: 1,390

Related to: 7