Work

Mehrmarkenstrategien – identitätsorientierte Führung von Markenportfolios

Year: 2005

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-322-84747-8_9

Authors: Heribert Meffert, Jesko Perrey

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4255655432

FWCI: 9.908

Cites: 11

Cited by: 10

Related to: 10