Work

An Entropy Model of Brand Purchase Behavior

Year: 1973

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3149383

Author: Jerome D. Herniter

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4255806882

FWCI: 13.6

Cites:

Cited by: 54

Related to: 10