Work

Platform

Year: 2014

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593114558536

Author: Robert Grafton Small

Institution: University of Leicester

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4255958798

FWCI:

Cites:

Cited by: 1

Related to: 10