Work

How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe

Year: 2007

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.71.1.001

Authors: Lien Lamey, Barbara Deleersnyder, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp

Institutions: KU Leuven, Erasmus University Rotterdam, Tilburg University, University of North Carolina at Chapel Hill

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4255976191

FWCI: 16.53

Cites: 68

Cited by: 180

Related to: 10