Work

Strategische Markenführung

Year: 2004

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-663-01557-4_55

Authors: Torsten Tomczak, Dirk Zupancic

Institution: University of St.Gallen

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4255995689

FWCI: 6.711

Cites: 5

Cited by: 12

Related to: 10