Work

Competence versus Warmth Cues on Luxury Perception

Year: 2013

Type: dataset

Source: PsycEXTRA Dataset

DOI: 10.1037/e570052013-104

Authors: Miao Hu, Derek D. Rucker

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4256088534

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Related to: 7