Work

Journal of Product & Brand Management

Year: 1993

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/eum0000000001126

Author: Dennis Cahill

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4256094002

FWCI:

Cites:

Cited by: 10

Related to: 10