Work

Automatic effects of anthropomorphized brands on behavior: Apple, IBM, and creativity

Year: 2003

Type: dataset

Source: PsycEXTRA Dataset

DOI: 10.1037/e633872013-766

Authors: Grainne M. Fitzsimons, Tanya L. Chartrand, Gavan J. Fitzsimons

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4256152175

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