Work

Dimensions of Brand Personality

Year: 1997

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224379703400304

Author: Jennifer L. Aaker

Institution: University of California, Los Angeles

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3121590070

FWCI: 47.98

Cites: 40

Cited by: 7,864

Related to: 10