Work

Coupon Attractiveness and Coupon Proneness: A Framework for Modeling Coupon Redemption

Year: 1997

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3151968

Authors: Kapil Bawa, Srini S. Srinivasan, Rajendra K. Srivastava

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4256268358

FWCI: 3.132

Cites:

Cited by: 60

Related to: 10